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Privacy Policy

Your privacy is very important to us. This privacy policy ("Privacy Policy") describes how Pure Roots LLC (together with our affiliates, the "Company", "we", "us" or "our") collects and uses the personal information you provide to us on our web properties www.pureroots.com and other affiliated sites (together with related mobile websites and/or mobile applications, "Site") and otherwise in connection with the services we provide through the Site and at our retail locations ("Services"). It also describes the choices available to you concerning our use of your personal information and how you can access and update this information.

Pure Roots LLC may modify this Privacy Policy from time to time, which we'll do by updating this online posting. Any updates will be effective upon posting unless otherwise noted. We encourage you to review this Privacy Policy periodically to ensure you have an up-to-date understanding of our privacy practices. By continuing to access or use the Site or Services after changes to this Privacy Policy become effective, you agree to be bound by the revised Privacy Policy. If any changes are unacceptable to you, you must stop using our Site and Services.

We collect personal information when you use our Services, create an account with us or otherwise submit your personal information to us. Personal information may include any of the following:

  • Name (given name or surname)
  • Date of birth
  • Gender
  • Mailing and/or billing address
  • Email address
  • Phone number
  • Purchase history
  • Retail location visit history
  • IP address, device identifiers and details of Site interactions
  • Username and login details
  • Site and notification preferences
  • Payment information, such as card type, partial card number, expiration date, or CVV code, or any other applicable payment information
  • Survey responses and the content of any messages you may send us


When you access our Site or Services, we may automatically collect non-personally identifiable information from you, such as IP host address, approximate location ("GeoIP"), web pages viewed, browser type, device type, operating system, referring pages, usage and browsing habits on the Site and similar data. We may also aggregate demographic information collected from our users (such as the number of users in a particular geographical location) in a manner which does not identify any particular individual. We may also aggregate information collected offline in connection with the Service, obtain non-personally identifiable information from third party sources and develop aggregate information by anonymizing previously collected personal information.

We make reasonable efforts to prevent incidental collection of personal information, however it is possible at times when collecting non-personally identifiable information through automatic means that we may unintentionally collect or receive personal information that is mixed in with the non-personally identifiable information.

We will only share your personal information with third parties as described in this Privacy Policy.

We do not sell your personal information to third parties.

We may share your personal information with certain service providers (such as our payment processors or services that help us manage our communications to you) to assist us in providing, protecting, improving, or promoting our Services. These service providers are authorized to use your personal information only as necessary to provide their services to us.

We may also disclose your personal information:

  • As required by law or to comply with a subpoena or similar legal process;
  • when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud or harassment, or respond to a duly-authorized government request to any affiliate in our corporate family, as long as its privacy practices are substantially similar to ours;
  • in the event we sell, transfer, or change control of all or a portion of our business or assets, including by merger, acquisition, joint venture, reorganization, divestiture, dissolution or liquidation; · to any other third party with your prior consent to do so
  • Non-personally identifiable or aggregate information may be used by us for any purposes permitted by law and may be shared with third parties, provided such information does not specifically identify you.

Our Site may contain links to third party websites, products and services. These third party websites, products and services are independent from us and the information they collect is governed by their privacy practices and not subject to this Privacy Policy. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.

Cookies are small data files stored on your browser or device. Our Site may use cookies (and similar technologies such as clear gifs, web beacons, tags, etc.) to customize your visit and for other purposes to make your visit more convenient or to enable us to enhance our Services or diagnose problems with our Services. We may also use and place cookies (and similar technologies) on your computer from our third party service providers in connection with your use of the Site to help us manage and analyze the Site.

For example, we may use cookies on our site for Google Analytics, a web-based analytics tool that helps us understand how visitors engage with the Site and improve it. Google Analytics collects information anonymously and reports website trends without identifying individual visitors. We may also use Google conversion tracking and/or similar services to help us understand your and other users’ use of the Site.

Additionally, our advertisers and business partners may set cookies and similar items on your computer when you use our Site or transact with our Services.

You may stop or restrict the placement of cookies on your computer or flush them from your browser by adjusting your web browser preferences. This will not prevent you from using the Site but may interfere with some of its functionality.

This Site and our Services are designed for a general audience and are not directed to children. We do not knowingly collect or solicit personal information from children under the age of 13 (or other relevant age, as applicable pursuant to relevant law) through the Site. If we become aware that we have collected personal information from a child under such age, we will promptly use all reasonable efforts to delete such information from our records.

By using this site, you represent that you are at least the age of majority in your state or province of residence. If you are a minor, you must not use this Site or our Services.

By providing your contact information (including, without limitation, your email address, physical address, and phone number) (collectively the "Channels") to us, you expressly consent to receive communications from us. We may use the Channels to communicate with you, send information you have requested or send information about other products or services developed or provided by us or our business partners, provided that, we will not give your contact information to another party to promote their products or services directly to you without your consent or as set forth in this Privacy Policy. By providing your phone number to us, you expressly consent to receive phone calls and/or text messages from us. We will not give your phone number to another party to promote their products or services directly to you without your consent or as set forth in this Privacy Policy. Any phone calls and/or text messages delivered to your phone or device may cause you to incur extra data, text messaging, or other charges from your wireless carrier. MESSAGE AND DATA RATES MAY APPLY. You are solely responsible for any carrier charges incurred as a result of phone and/or text communications from us.

Any communication or material you transmit to us by email or otherwise, including any data, questions, comments, suggestions, or similar, will be treated as, non-confidential and nonproprietary information.

Except to the extent expressly covered by this Privacy Policy, anything you transmit or post may be used by us for any purpose, including but not limited to, reproduction, disclosure, transmission, publication, broadcast and posting. Furthermore, you expressly agree that we are free to use any ideas, concepts, know-how, or techniques contained in any communication you send to us, as well as any data developed using the content of such communication, without compensation and for any purpose whatsoever, including but not limited to, developing, manufacturing and marketing products and services using such information.

This Privacy Policy does not create rights enforceable by third parties, nor does it require disclosure of any personal information relating to users of the Site or our Services. The interpretation, application and effect of this Privacy Policy shall be governed by the laws of the State of Michigan without regard to conflict of law principles. By using our Site or Services, you expressly consent and submit to the jurisdiction and venue of the state court in the County of Oakland County, Michigan for any claims or legal actions arising out of or in connection with the Site or Services.